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Business Resources

If you know me at all, you know how much I preach the importance of knowing your ideal client. And if you don’t know me, well, hey girl! Let me talk your ear off for a minute! Not knowing your ideal client before you build your products and packages is like throwing shit at the […]

WHY KNOWING YOUR IDEAL CLIENT IS KEY TO BUILDING A PROFITABLE BRAND

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Business Resources

It’s the day of. You’re armed with plenty of coffee, your favorite heels that make you feel like a badass, motivation that won’t quit, and a drive to see the day through without a hitch. What am I talking about? Oh, just your first live event. No biggie. (Really. You can do it!) Putting on […]

THE ULTIMATE GUIDE TO PLANNING A PROFITABLE LIVE EVENT

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Branding Resources

Running your own business can feel like riding a rollercoaster. It’s thrilling, of course, but you might be tired of riding the trough & wondering if you’re going to make rent this month, let alone take that trip to the Hamptons you’ve been dreaming about. You might be surprised to learn that the consistency you’re […]

HOW TO GENERATE MORE CONSISTENT SALES THROUGH BRANDING

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Wellness Resources

I just can’t do this anymore. I remember the exact moment I had the realization. It was a rainy October Wednesday, and I was spending it just like any other— going on my sixteenth hour at my computer, eyes glassy, shoulders tense and tired. I had made a cup of coffee an hour ago that sat […]

MY TOP 10 SELF CARE PRACTICES THAT WILL IMPROVE YOUR BUSINESS

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Business Resources

Influencing. Google Dictionary defines it as “the capacity or power of a person to be a compelling force on or produce effects on the actions, behavior, or opinions, of others.” In other words, it’s the power to change the way people think. That’s a pretty amazing superpower that, despite your inner critic talking, you possess. […]

THE DOS AND DON’TS OF LANDING YOUR FIRST BRAND COLLABORATION

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Wellness Resources

Tomorrow’s going to be busy. Probably a 10 hour work day tomorrow, but that’s okay, that’s okay, the extra cash will go into the vacation fund. Wow, I can’t wait to visit Italy. If we ever make it. Oh, I need to remember to pick up black tea at the grocery tomorrow for my in-laws […]

MY FAVORITE JOURNAL HACK TO SLAY ALL OF YOUR GOALS

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